Edujoy+
Studio
TellMeWow
Role
Product Designer
UX/UI designer
Focus
UX/UI
The studio has a large catalog of popular games. To increase engagement and introduce a new revenue stream, we needed to move from individual game purchases to a single, unified “Studio Pass” (the “Edujoy+” subscription). The core requirement was that a user should be able to launch any game they own and access the entire library from within it. The UI had to be simple enough for a child to navigate and absolutely transparent to respect the parent/kid dynamic and avoid dark patterns.
The process began with structural wireframing to establish a layout that remained intuitive across both orientations. By focusing on gray-box logic first, I ensured that navigation and “thumb zones” were accessible regardless of how the device was held. This foundational step was critical for mapping a seamless flow between individual games and the broader studio library.
In the high-fidelity phase, I layered in a vibrant, tactile UI optimized for younger motor skills. I integrated recognizable character art to create an inviting atmosphere while refining the Edujoy+ screen to prioritize clarity. The transition from wireframe to prototype focused on literal communication and high-contrast elements, ensuring the subscription felt like a safe and exciting upgrade for both kids and parents.
By prioritizing transparency and literal communication over abstract marketing, the design built strong parental trust and proved that an ethical approach drives meaningful conversion. This project reinforced that consistency is the ultimate navigation tool for children and that a layout-first mentality is essential when designing for fluid device orientations.
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