This project focused on the visual adaptation of the new Café Fortaleza Platinium aluminum capsules across a diverse range of advertising formats. As the designer, my goal was to maintain a premium brand identity while ensuring the marketing message remained legible and impactful across varying aspect ratios.
I approached the design by treating the lifestyle imagery, product packaging, and typography as modular components. In the horizontal layouts, I utilized a split-screen composition to balance emotional engagement on the left with a high-contrast call-to-action on the right. For the vertical and square formats, I shifted to a stacked hierarchy that leads the eye from the brand logo down to the physical product, creating a natural reading flow that emphasizes the “Nuevas Cápsulas” announcement.
The final delivery provides a cohesive user experience across web banners and point-of-sale displays. By strategically overlapping the product box across different background elements, I created a sense of depth that draws the viewer’s attention to the packaging. This systematic approach ensured that whether the consumer encountered the brand on a mobile screen or a large-format display, the “Platinium” value proposition remained clear and sophisticated.
