Logic Games
Tellmewow
Role
Product Designer & Game artist
Focus
Product design
UI/UX design
Animation
Logic Puzzles is a mobile game designed to enhance cognitive skills through a collection of visual and logic-based challenges. The goal of the project was to create an experience that is both engaging and highly accessible, with a particular focus on older adults. The result is a product that balances clarity, usability, and visual appeal while supporting long-term interaction and enjoyment.
As Lead Artist and Product Designer, I was responsible for defining the overall visual direction and shaping the end-to-end user experience. I worked closely with cross-functional teams to ensure that design decisions aligned with both user needs and product goals, iterating continuously based on testing and feedback.
I designed the full user interface system with an emphasis on clean layouts, strong visual hierarchy, and ease of interaction. Particular attention was given to large touch targets, readable typography, and calm, legible visuals that reduce cognitive load and make the experience approachable for a wide range of users.
Alongside the interface, I developed the complete visual identity of the product, including the color palette, typography, iconography, and animation language. The visual system was crafted to feel cohesive and engaging while maintaining clarity and consistency across different puzzle types. A modular design system was created to support multiple gameplay mechanics, allowing the product to scale efficiently while preserving a unified user experience. This system enabled faster iteration and ensured consistency as new content and features were introduced.
Accessibility was a central focus throughout the project. Design decisions were guided by the needs of older users, prioritizing clarity, intuitive navigation, and immediate feedback. The experience was structured to introduce complexity progressively, helping users build confidence while maintaining engagement.
The project involved close collaboration with developers and stakeholders, with an iterative process driven by usability testing and user feedback. Insights gathered during testing informed continuous refinements, resulting in a more intuitive and polished final product.
The design approach centered on creating an experience that feels simple without being simplistic. Every element was carefully considered to minimize friction while preserving a sense of challenge and satisfaction. Accessibility was treated not as a limitation, but as a guiding principle that ultimately improved the experience for all users.
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